How to keep Social Media loyalty

How brands can bind followers and fans after winning them? A September 2010 survey by the social media marketing agency Cone revealed that the incentives, such as deals, the solution of problems and the feedback on products and services are the biggest attraction for users and clients connecting with brands online. Important reasons for losing followers and fans are mostly: sending out too many messages too... Read more

Luxury brands’customers and Social Media

The online spending in US has always been very high, higher than in other countries and internet users are demonstrating optimism beyond the turndown. This is a clear sign of a wealthy market where retailers are turning to social media to attract new customers and attain new clients. According to that the question that www.Emarketer.com recently made is: will upper-income consumer be as receptive to... Read more

International Social Media Apero

Swissite International presents the first Social Media Apero in Basel which is meant to get together international social media people in Basel, though we would be glad to have guests from other Swiss cities, Germany, France and other countries according to the international nature of the Apero. It’s an unique opportunity at the moment JOIN IT NOW on Eventbrite!!! If you may like to join Chiara... Read more

Social Media Marketing Strategy

Jason Falls wrote a very interesting article on Social Media Today about the reason why Social Media Purists won’t last. He was aware that replies to its critical approach to the Social Media industry could have been many and strong. As he said, he was expecting his social media friends to curse him. Nevertheless all comments he approved were positively reacting to his position. Were there negative... Read more